- 24-month-old Sunday Kramer continues to go viral with his candle reviews on TikTok.
- Some viewers even ask her parents to give her different scents to try out.
- Sunday’s mom told Insider she didn’t expect her videos to be so popular.
A toddler named Sunday has become a TikTok sensation after videos of her smelling candles and examining them continue to go viral.
The videos, posted by Dallas, Texas-based TikTok user Bri Kramer, show her 24-month-old daughter on Sunday smelling all kinds of candles – from $26.95 Bath & Body Works to $135 Mahogany Teakwood Glowing Embers by Jo Malone. Many of the candle-smelling videos have captured the attention of millions, with the most popular amassing 10.7 million views.
In TikToks, Sunday’s parents take him to different retail stores, ranging from Neiman Marcus to Anthropologie. After discovering a scent, the toddler usually responds with a simple but emphatic “yes” or “no,” or with the occasional glowing review, “Oh, nice! »
As the videos grew in popularity, viewers began making requests for Sunday to smell certain scents such as Yankee Candle’s Sugar Plum Fairy and Tata Harper’s Into The Forest.
Viewers seem to trust its reviews, with many brands suggesting they should too. “‘No’ brands better put their crisis management plan into play STAT,” wrote one commenter, while another said Sunday’s was “the only review I trust.”
Fans are calling on candle makers to get Sunday’s seal of approval, and some brands are trying to get ahead of themselves. “We have some scents she might like,” the HomeGoods TikTok account commented under a video.
In a recent video from Sunday, her mom tells her she has 100,000 followers on TikTok. “Yes!” Sunday says, with the caption “No more candle reviews in 2023”.
According to Kramer, Sunday’s affinity for scents began around six months of age, when she began smelling seasonings in the pantry and “really loved it.”
Prior to Sunday’s birth, Kramer told Insider that she and her husband, King, used to go to their favorite candle store every month and pick out a candle. Once Sunday became interested in perfumes, they began taking her to the candle shop, where they began filming her opinions – never thinking it would lead to anything.
“I actually posted it right before I went to bed one night and then woke up the next morning with all the notifications,” Kramer said of the first video. “I was like, ‘I didn’t expect this.'”
Kramer even hinted at any potential branding deals or business ventures that could stem from Sunday’s popularity, telling Insider fans to “stay tuned.” She said the Kramers were happy with the success so far.
“We’re just a little family that smells like candles,” Kramer said. “If it’s funny for people, then we’re happy about it.”
It’s common for kids to go viral on social media for seeming good beyond their years. In 2022, a toddler named Willow gained popularity for running a ‘restaurant’, and a seven-year-old boy named Tariq was dubbed the ‘corn kid’ after his enthusiasm for the vegetable earned millions of views.
For more stories like this, check out Insider’s digital literacy team coverage here.