Tesla Raffle struggles to sell tickets due to Elon Musk’s actions

Tesla Raffle struggles to sell tickets due to Elon Musk’s actions

Tesla Raffle struggles to sell tickets due to Elon Musk’s actions

  • Climate XChange has been running a Tesla raffle since 2015 and this year’s prize is a $165,000 Model X.
  • The past three years have sold out, but in 2023 ticket sales are slow, the raffle organizer told Insider.
  • Some previous participants have said they no longer want to win Tesla thanks to Elon Musk.

One of the very first Tesla raffles had to find an alternate prize because so many past entrants were too unhappy with Elon Musk to buy another ticket this year, its organizer told Insider.

Since 2015, Climate XChange, a Boston-based nonprofit, has offered the chance to win a luxury electric vehicle for a $250 ticket.

Proceeds help the organization campaign for climate-related policies in all 50 states, although raffle director Peter Kirby told Insider, “We tend to sell more tickets to Tesla enthusiasts who support the climate.”

Even though the last three prints sold out, organizers noticed that sales were well behind the usual pace this time around. That’s despite the top prize, a Tesla Model X Plaid and all associated taxes, worth $250,000 – a value 10% more than the 2022 raffle.

Kirby said last year Climate XChange sold all 5,000 tickets, but at the time Insider spoke with Kirby in mid-January, this year’s raffle had only sold 1,742 tickets. That’s just over a third of its fixed capacity, with the draw taking place on February 24.

Climate XChange changed its advertising strategy shortly after the initial launch last September, but still found a lack of interest.

“We were in October, then November, and then we started getting feedback from people,” Kirby says. The emails and text messages made it clear that previous entrants weren’t interested in winning a Tesla because of Musk.

One person cited the way Musk fired Twitter staff as well as his political views, adding, “I’m so anti-Elon at this point.” And another email called Musk a “fascist,” insisting, “You need to find another electric car to donate.”

But it wasn’t all politics either, with one person writing to Kirby: “Unfortunately, Mr. Musk has done real damage to the Tesla brand and the quality of cars.”

With Tesla stock having fallen 62% over the past year, some Tesla investors said they couldn’t afford the $250 ticket price either. One had bought tickets as a Christmas present last time and texted Kirby in December: “Unless TSLA shows up this week, I can’t afford to do it again this year. But maybe if things change in January, I can reconsider.”

Kirby says he’s had several such conversations after calling past ticket buyers to encourage them to return.

A business strategy consultant for 20 years and an IBM executive for 10 years, he told Insider: “I have never faced such a situation where an individual’s statements and actions could have such a impact on an independent organization.”

As a result, the nonprofit spoke with its lawyers and added a Rivian as an alternate prize. Kirby says it helped sell a few more tickets – one new attendee said “you couldn’t pay me to own a Tesla right now” – but they’re still far from their goal. “It’s critical for us that even if we don’t sell, we at least get much closer than we are on track at the moment,” he adds.

Kirby still owns two Teslas himself, a Model Y and a Model X, and the latter is coming to the end of its extended warranty. He put down a deposit for a replacement Rivian, he told Insider.

And above Musk’s political statements, Kirby says, “I’m more upset that he’s acting like a kid online. He’s supposed to be running these companies. And instead he’s wasting his time on this kind of project. of Twitter vanity, as opposed to continuing to drive Tesla.”

Tesla did not respond to Insider’s request for comment.

Leave a Reply

Your email address will not be published. Required fields are marked *