- A Google ad told Apple there was no need to “drop” the “pixelated photos and videos” fix.
- The announcement is part of Google’s #GetTheMessage campaign urging Apple to adopt the RCS standard.
- In the New Year-themed announcement, Google shared lines of RCS code to help Apple “get the ball rolling.”
Google is again publicly asking Apple to adopt the RCS messaging standard, this time in a Las Vegas New Year-themed ad.
The ad says, “the ball may have dropped in 2022, but you don’t have to drop the ball to fix your pixelated photos and videos”, and follows with lines of RCS code “to throw the ball” .
TikTok user Uptin shared a video of the announcement which was displayed on a digital billboard at Harmon Corner in Las Vegas. Uptin noted on TikTok that about 56% of Americans use iOS, while Android comes in second with nearly 44% market share in the United States.
“This LED display demonstrates Android’s commitment to bringing greater interoperability between devices and enabling a great messaging experience across all platforms,” a Google spokesperson told Insider. Google was at the Consumer Electronics Show in Las Vegas last week.
Google’s latest pressure campaign against Apple over texting issues between iPhones and Android phones
Google launched its #GetTheMessage campaign urging Apple to adopt the RCS SMS standard in August.
RCS stands for Rich Communication Services, which Google touts as “the modern industry standard,” compared to SMS and MMS, which it called “obsolete” technologies from the 1990s and 2000s.
In 2008, RCS was chosen as a potential replacement for SMS, which stands for Short Message Service, and it runs over the Internet, not a carrier’s bandwidth. This means RCS is better at sending GIFs, high-res photos and videos, and group messages.
In December, Google continued its campaign against Apple with a “happy birthday” SMS message that turned 30 in 2022.
“Although I am entirely nostalgic, in this case I also want to look the other way,” Neena Budhiraja, product manager of the Messages by Google group, wrote in the post. “Today’s phones are capable of so much more; my current phone is a completely different device from the first.”
Apple did not respond to Insider’s request for comment.
“From Google’s perspective, we think every Android user should just have messaging over Wi-Fi,” Sanaz Ahari, who manages Android and business communications at Google, previously told The Verge, adding that Android and Apple had “a lot of conversations”. “
Apple CEO Tim Cook said he doesn’t hear many requests from Apple users to repair text messages between iPhones and Android phones. In a September exchange with an iPhone-owning member of the public who asked about problems with videos being sent between him and his Android-owning mother, Cook said, “Buy your mother an iPhone.” .
Legal documents from the 2011 lawsuit between Apple and Epic Games shed light on how the company views iMessage, with an Apple executive stating that “moving iMessage to Android will hurt us more than it hurts us. will help”.
People have long complained about the “green bubbles” that appear on iMessage when an iPhone owner and an Android owner text, leading Google to give Apple a taste of its own medicine with a recent update to its Messages app. Now, when Messages users react to a text message, the iPhone user will receive a text indicating that the person reacted to their text with a description of the reaction, such as “liked” or “liked” a message, instead of seeing a thumbs up or a heart appear on the message.
This story has been updated to include a statement from a Google spokesperson.