After three long years of the pandemic, one of the world’s biggest tech shows made a stunning comeback this week as CES lit up Las Vegas with a flash of color and optimism.
The innovation was imaginative, presenting a vision of the future that may never see the light of day, but that didn’t stop the buzz from reaching a frenzy. With over 100,000 attendees and thousands of exhibitors roaming two million net square feet of exhibit space, there was a lot of excitement about what was on display.
Here are some of the products and experiences that stole the show.
BMW i Vision Dee
The color-changing concept car received an audible gasp during BMW’s cinematic keynote featuring BMW Chairman Oliver Zipse, Arnold Schwarzenegger, David Hasselhoff, Knight Rider’s KITT and Herbie The Love Bug. Introduced last year in black and white as part of a two-tone system, the sleek car has been brought to life in a stunning rainbow of dynamic designs. Created with E Ink’s low-power Prism 3 segmented display technology seen in Kindle devices, transit signs, and retail displays, the car is one of the dreams that are facts, literally, because it’s not for sale or even slated for production, according to a company spokesperson.
The flying car which is the size of an SUV, fits in a standard parking space, is designed to travel 250 miles on a single charge and costs $789,000, attracted many people who tweeted selfies with it during the living room. Alas, it is awaiting FAA approval. In the meantime, the Silicon Valley startup is taking pre-orders and is aiming for 2026 to launch its ride-sharing service.
This AI-powered self-driving stroller features smart braking, push assist, a white noise machine, and Rock-My-Baby mode. It was named the CES 2023 Innovation Award winner and costs $3,800 and is expected to begin shipping in April for strollers pre-ordered last year, according to the website. The Vancouver-based startup was founded in 2020 and is backed by the MIT Sandbox Innovation Fund. Its founders see the buggy as a platform and include a three-year premium software subscription in the Founder’s Edition. To see it in action, watch the demo video.
Withings U Scan
The maker of scales and award-winning smartwatches has announced a restroom home urinalysis lab that monitors ovulation as well as biomarkers for metabolic nutrient intake, pH levels and hydration. Pending US FDA approval, the product is expected to launch in the UK for 500 euros with cartridges sold by subscription at 30 euros per month.
Celebrity spotting is typically a sport at CES and this year there was no shortage of surprises.
Director M.Night Shyamalan showed up to unleash a terrifying “Knock at the Cabin” mixed reality experience for fans at the Canon booth ahead of its February 3 theatrical release of the apocalyptic thriller. In an interview, Shyamalan told me he sees these immersive experiences as a way to expand storytelling and hopes to one day incorporate them into movie premieres.
Jillian Michaels was there for showcasing their iTouch smartwatch. In an interview, the fitness guru told me she thinks now is the time for people who have gained weight during the pandemic to treat themselves to beauty regimens and vital routines like adding more water. and vegetables with meals, get more sunlight per day, and turn off blue light to sleep better at night. She said she’s been a fan of fitness trackers since her days as host of “The Biggest Loser” and found the data essential to helping people make powerful changes in their lives. “It’s a simple calculation. We have to burn as many calories and eat as many calories,” she said. “But there’s also an emotional component that drives people to eat, so it’s important to reframe the wellness journey as a self-care journey.”
Other celebrities present at the show were the American Idol judge Paula Abdul who made an appearance for Idol Eyes audio glasses. Indy 500 racing driver Marco Andretti who stopped at the KUHL stand. shark tank Barbara Corcoran who was at the Rollo stand. olympic figure skater Nathan Chen and actor Kal Penn who were part of the Panasonic press conference. NFL Hall of Fame Ronnie Lott who showed up at the Ansys party, and Paris Hilton who spoke on a panel.
The brands released the big acts overnight. Imagine Dragons played Dolby Party, Snoop Dogg played Amazon After Dark, Def Leppard headlined Harman, singer Jason Mraz performed at Abbott, and Robosen danced Transformers and their new robot toy, Buzz Lightyear, to their shindig .
At the show and in the outdoor grounds, activities abounded — you could take a test ride in an autonomous vehicle, have your face scanned on an action figure at the Formlabs booth, and even race a triathlete at the TruBike booth.
But it was Delta, in partnership with Starbucks, that won CES for best activation with its “Wonder Window” game when a San Francisco software programmer hit the jackpot and tweeted himself winning two one-way tickets. -return anywhere in the world. The sheer exuberance expressed in the video showed exactly what CES 2023 was all about – a throwback to the good times no matter what.
Things could get tough with the economy, but if we take care of ourselves and stay focused on innovation as the engine of growth, exciting times lie ahead.