Disney CEO Bob Iger tells staff to return to the office four days a week |  Walt Disney Company

Disney CEO Bob Iger tells staff to return to the office four days a week | Walt Disney Company

Disney CEO Bob Iger tells staff to return to the office four days a week |  Walt Disney Company

The Disney boss has told employees who work from home to return to the office four days a week starting in early March, according to reports.

Bob Iger, the general manager, said hybrid workers would be asked to treat “Monday through Thursday as in-person workdays,” according to an email seen by CNBC, which first reported the news.

“As I met with teams from across the company over the past few months, it reminded me of the enormous value of being with the people you work with,” Iger wrote.

“As you’ve heard me say many times, creativity is the heart and soul of who we are and what we do at Disney. And in a creative business like ours, there’s no substitute for ability. to connect, observe and create with peers who come from being physically together, nor the opportunity to grow professionally by learning from leaders and mentors.

The move comes after Iger — who led Disney as CEO for 15 years and retired as chairman in 2021 — came out of retirement to serve as chief executive for two years. He took over as head of Bob Chapel in November in a surprise comeback to bolster investor confidence and profits for Disney’s streaming media division.

During the Covid-19 pandemic, workers have been forced to work from home and many are now splitting their time between there and the office in a ‘hybrid’ model. Disney is one of many companies cracking down on flexible working. US companies Snap, Tesla and Goldman Sachs have asked their staff to return to the office, while many other companies have stuck to hybrid working.

In September, Apple asked staff to return to the office three days a week, while Twitter owner Elon Musk ordered almost all employees to return five days a week in November.

Citi and HSBC are among the banks that have promised to make hybrid work permanent, but dealmakers still face pressure to be in the office.

Most managers believe that flexible working improves productivity, although long hours are still considered essential for career progression, according to a British study.

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