With hundreds of private jets expected to land in Switzerland as the World Economic Forum in Davos kicks off this week, business aviation entities are seeking to provide counterpoints to respond to critics who use the annual conference to elevate against the industry. Most critics completely or largely ignore industry efforts to reduce emissions. In 2021, the industry pledged to achieve net zero CO2 emissions by 2050. Its original commitment to reduce CO2 emissions by 50% dates back to 2009.
“The rich and powerful flock to Davos in private jets to discuss the global economy and climate behind closed doors as winter temperature records are broken across Europe. Private jets are the fastest form of transport more polluting, and it is deeply unfair that a privileged few can emit huge amounts of carbon while the most vulnerable bear the brunt of the damage caused by climate breakdown.The EU must ban private jets and unnecessary short flights to start tackling the climate crisis in a fair way,” Greenpeace’s Lorelei Limousin said in a statement last year. the week. The group promotes the hashtag #banprivatejets. Recently, theme park heiress Abigail Disney stepped up her campaign against the segment, tweeting in part, “Private jets are cancer.”
Private aviation is responsible for only 2% of total aviation carbon output, and aviation accounts for only 2.1% of global man-made carbon emissions, which means that private jets emit 0.04% of global man-made CO2 emissions. However, the industry is using Davos to highlight ways in which private travelers can do their part to reduce emissions. The Jet Aviation site in Zurich offers participants sustainable aviation fuel through its Book & Claim program. Sustainable Aviation Fuel, or SAF, reduces aviation CO2 emissions by up to 80%. Book & Claim allows travelers to purchase SAF even in places where it is not available.
“We are committed to providing sustainable choices for our customers,” said Jet Aviation President David Paddock, adding, “We also recognize that achieving a more sustainable future is not just about the services we provide, but how we provide them and how we do business in the communities we operate in. Book & Claim empowers anyone traveling to and from Davos to support sustainability and grow the market for sustainable aviation fuels .
So how does Book & Claim work? According to the Business Aviation Coalition for Sustainable Aviation Fuel, “Book & Claim is a transactional process that gives a buyer (Buyer A) the option to purchase SAF that is not physically available at a preferred location but is consumed elsewhere. , or reserved, by another buyer (Buyer B). The Claiming party to this transaction is Buyer A realizing the environmental benefit or credit associated with the SAF.” This means using Book & Claim, even when SAF is not available; you are able to claim the benefits against any compliance report you or your business has, or just to be kind to the environment.
Book & Claim complements many other flight provider initiatives. More than two dozen jet and fractional card providers also offer carbon offsets, either included in hourly rates or available for customers to purchase. NetJets and Berkshire Hathaway’s Directional Aviation, parent company of Flexjet, Sentient Jet, FXAir and PrivateFly, have both invested in sustainable fuel producers. Some go further than simply offsetting the CO2 emissions of the flight. Sentient Jet offsets 300% of carbon emissions to account for additional climate-impacting emissions. VistaJet is committed to being carbon neutral as a company by 2025. Charter broker Victor offers Book & Claim for all flights, allowing its customers to purchase SAF for their travels. 4Air works with operators, FBOs, corporate flight services and other business aviation stakeholders to audit and provide solutions to achieve climate neutral operations.
“Business aviation is deeply committed to climate action, and we are proud to have reduced our carbon emissions by 40% over the past 40 years,” said the managing director of International Business Aviation. Council and Co-Chair of the SAF Coalition Steering Committee, Kurt Edwards, as part of Jet Aviation’s announcement. The National Business Aviation Association reports that SAF production doubled last year. Supplies are expected to increase by more than 400% between 2022 and 2025. While private aviation plays a vital role in allowing businesses to exist and thrive in places underserved by airlines, by performing transplants of vital organs and bringing in first responders and supplies after natural disasters, expect a slew of stories calling for a ban on private jets.