Brand USA Announces 2023 Board of Directors

Brand USA Announces 2023 Board of Directors

Brand USA Announces 2023 Board of Directors

Brand USA, the destination marketing organization for the United States, unveiled its 11-member Board of Directors for 2023, announcing the newly appointed and reappointed leaders who will help guide it in the coming year, starting by Board Chairman Todd Davidson. The Travel Oregon CEO was first named to the board in 2020 and most recently served as vice chairman.

Vice Presidents for 2023 include Donald Moore, Senior Vice President, Enterprise Rental Sales and Global Accounts, Enterprise Holdings, Inc. (Land or Sea Travel) and Keiko Matsudo Orrall, Executive Director, Massachusetts Office of Travel and Tourism (State Tourism).


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Meanwhile, new appointments for this year include Stephanie Young, president, Disney Vacation Club, Adventures & Expeditions, and Enrichment Programs, Disney Parks, Experiences, and Products (Attractions or Recreation), Tim Mapes, senior vice president and chief marketing & communications officer, Delta Air Lines (commercial or private air transport) and Allen Orr, founder of the law firm Orr Immigration Law and Policy.

Elliott Ferguson, President and CEO of Destination DC (City Convention and Visitors’ Bureau) remains in the role of Treasurer while Noel Irwin Hentschel, President and CEO of American Tours International, LLC (Travel Distribution Services) returns as secretary.

The remaining board directors for 2023 include Lauren Bailey, CEO and Co-Founder, Upward Projects (Restaurant); Kristen Esposito, Director, Esposito Global Partners (small business or retail) and Mark Hoplamazian, President and CEO of Hyatt Hotels Corporation (hotel accommodation).

The U.S. Secretary of Commerce, in consultation with the U.S. Secretary of State and the U.S. Secretary of Homeland Security, is responsible for appointing the 11-member council. Each director may be appointed for a maximum of two consecutive three-year terms.

“Brand USA’s work to help the industry navigate the recovery in the face of the many variables at play around the world is critical to the success of 2023,” Davidson said in a statement. “I salute the insights of Stephanie Young, Tim Mapes and Allen Orr and am grateful that the Board continues to benefit from the institutional knowledge and experience of Don Moore. I am honored by the Board’s confidence in me to serve as Chair. and I look forward to working with them, and the entire Brand USA team under Chris Thompson’s leadership, to help drive recovery.”

“I’m thrilled to know that Todd will be Chairman of the Board in 2023,” added Thompson. “It’s important that the Chairman of Brand USA has both board leadership experience and deep industry knowledge, and Todd ticks all the boxes. I also welcome him to the family. Brand USA to Stephanie Young, Tim Mapes and Allen Orr and I am also grateful to welcome Don Moore back for another term.Given the work ahead of us amid continued global uncertainty, I know Brand USA will benefit of its individual and collective expertise.

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